The Team

Sasha Walicki, 26 | Founder
Executive Director, Product

Cambridge-educated linguist and artist with an exceptional eye for design: Sasha’s intellectual and creative credentials make him the perfect link between content production, dev team and UX/UI.

Joe Francis, 54 | Founder
CEO

Former Senior Master at Eton, twice a Head (HCH London, Stoke College) who has also taught in top state schools (LAE Stratford, Holyport). His academic and editorial pedigree lie behind the ‘brick’ as a publishing solution for e-learners.

Lindsay Macvean, 33 | Founder
Executive Director, Tech

Founding team member at both FaceTec (US) and CoderDojo (Ireland), with three years as Head of Data Analytics at Invotra (UK), delivering complex software to government clients.

Ghada Shebl
Product Design Lead

Dr. Tessa Peres
General Editor (Humanities)

Cambridge-based academic author & researcher

Emma Crewe-Read
Admin & Finance Lead

Experience in Fashion, Magazine and Retail

Carlo Zangrandi
Growth Lead

Manages influencers, prizes and newsletters

Ivan Romakh
Tech Lead

Frontend Developer

Toby Peres
General Editor (STEM)

Our most prolific brick author and editor.

Sam Steddy
Marketing (Libraries)

William Gooch
Full Stack Developer

Andriy Romakh
Senior Backend &
Infrastructure Developer.

8 part time authors and editors in Physics, Biology, Chemistry, Geography, History
Dr. Peter Richards-Rios
Biology
Dr. Ken James
Physics
Dr. Rui Chen
Chemistry

The Team

Joe Francis, 54 | Founder
CEO

Former Senior Master at Eton, twice a Head (HCH London, Stoke College) who has also taught in top state schools (LAE Stratford, Holyport). His academic and editorial pedigree lie behind the ‘brick’ as a publishing solution for e-learners.

Lindsay Macvean, 33 | Founder
Executive Director, Tech

Founding team member at both FaceTec (US) and CoderDojo (Ireland), with three years as Head of Data Analytics at Invotra (UK), delivering complex software to government clients.

Sasha Walicki, 26 | Founder
Executive Director, Product

Cambridge-educated linguist and artist with an exceptional eye for design: Sasha’s intellectual and creative credentials make him the perfect link between content production, dev team and UX/UI.

Emma Crewe-Read
Admin & Finance Lead

Experience in Fashion, Magazine and Retail

Carlo Zangrandi
Growth and Social Media

Manages influencers, prizes and newsletters

Dr. Tessa Peres
General Editor (Humanities)

Cambridge-based academic author & researcher

Ivan Romakh
Tech Lead

Frontend Developer

Toby Peres
General Editor (STEM)

Our most prolific brick author and editor.

Ghada Shebl
Product Design Lead

Sam Steddy
Marketing (Libraries)

Andriy Romakh
Senior Backend & Infrastructure Developer.

William Gooch
Full Stack Developer

Dr. Rui Chen
Chemistry

Dr. Ken James
Physics

Dr. Peter Richards-Rios
Biology

8 part time authors and editors in Physics, Biology, Chemistry, Geography, History